Unorthodox Digital

Category: Social Media Marketing

We provide expert social media marketing tips to help Africans build brands, grow businesses, and maximize online engagement effectively.

  • 10 Proven Ways To Make Money on Facebook in Nigeria

    10 Proven Ways To Make Money on Facebook in Nigeria

    In today’s digital age, Facebook is not just a platform for social interaction but a potent tool for generating income. With over 2.8 billion users globally, the opportunities it presents for business and revenue are vast. Particularly in Nigeria, where the platform boasts millions of active users, the potential to monetize Facebook activities is significant. This guide will explore ten proven strategies for Nigerians to harness the power of Facebook to earn money.

    1. Sell Products or Services

    One of the most straightforward ways to make money on Facebook in Nigeria is by selling products or services. Utilize Facebook Marketplace or create a dedicated business page to showcase your offerings. Whether you’re selling handmade crafts, books, or offering consulting services, Facebook’s broad audience can be a lucrative market.

    2. Affiliate Marketing

    Affiliate marketing involves promoting other people’s products and earning a commission for each sale through your link. Share affiliate links on your Facebook posts or through Facebook groups that allow affiliate marketing. Ensure you engage with your audience to build trust and increase the likelihood of purchases.

    3. Facebook Ads

    Learning how to effectively use Facebook Ads can open up opportunities for income. You can offer your services to businesses that wish to promote their products but don’t know how to navigate the complexities of Facebook advertising. Managing ad campaigns can be a profitable service.

    4. Create and Monetize a Facebook Group

    Build a community around a specific interest or niche. Once your group reaches a substantial size, you can monetize it by partnering with brands, selling exclusive merchandise, or offering paid subscriptions for premium content.

    5. Influencer Marketing

    If you have a sizable following on Facebook, you can earn money through sponsored posts. Companies pay social media influencers to promote their products because they can reach a targeted audience. The key here is to maintain an active and engaged follower base.

    6. Facebook Live

    Host live sessions where you can share your expertise, whether it’s cooking classes, DIY projects, or financial advice. Monetize these sessions by incorporating sponsored mentions, or ask your audience to support you through donations via Facebook’s payment features.

    7. Facebook Video Monetization

    For those who create original video content, Facebook offers monetization options similar to YouTube. Through Facebook’s Ad Breaks, creators can earn money by inserting short ads into their videos, provided they meet the eligibility criteria including viewership thresholds.

    8. Subscription Fan Pages

    Facebook allows content creators to set up fan subscriptions where followers can pay a monthly fee for exclusive content and benefits. This model works well for artists, educators, and entertainers who can provide value consistently.

    9. Social Media Management

    Many small businesses in Nigeria do not have the expertise or time to manage their social media accounts. Offering social media management services can be a lucrative way to earn money by curating content, scheduling posts, and engaging with the audience.

    10. Virtual Events

    Organize webinars, workshops, or concerts online via Facebook. Charge an entry fee for these events or secure sponsorships. This has become particularly popular as more people embrace virtual gatherings.

    Frequently Asked Questions (FAQs)

    Q1: Can Nigerians make money on Facebook?

    Yes, Nigerians can make money on Facebook through various methods such as selling products, affiliate marketing, Facebook ads, and more.

    Q2: How can Facebook pay me?

    Facebook can pay you through ad revenue in videos, fan subscriptions, or donations received during live broadcasts, among other monetization options.

    Q3: How many views do you need to get paid on Facebook?

    To qualify for ad revenue, you need 10,000 followers and either 30,000 1-minute views on videos that are at least 3 minutes long or 600,000 total minutes viewed in the last 60 days.

    Q4: Which social media pays Nigerians?

    Platforms like YouTube, Facebook, and Instagram offer monetization options that pay Nigerians, primarily through advertising and sponsorships.

    Q5: Does a Nigerian TikTok account pay?

    Yes, if they meet certain criteria like having a substantial number of followers and meeting regional requirements, Nigerian TikTok creators can earn money through the TikTok Creator Fund.

    Q6: Which social media will pay you?

    Social media platforms that offer monetization options include Facebook, YouTube, Instagram, and TikTok, among others.

    Through these diverse strategies, Facebook provides numerous avenues for Nigerians to tap into a global audience and transform their social media activities into profitable ventures. Whether you are a budding entrepreneur, a content creator, or someone with a knack for social media, Facebook can be your gateway to earning an income.

  • Top 20 Social Media Platforms

    Top 20 Social Media Platforms

    Discover the top 20 social media platforms for brand engagement, ranging from Facebook and Instagram to Twitch and Mastodon.

    In the ever-evolving landscape of social media, navigating the multitude of platforms available can be daunting for brands seeking to establish a meaningful online presence. With a wide variety of options catering to diverse demographics and interests, selecting the most suitable platforms to engage with audiences is crucial for maximizing brand visibility and fostering community connections.

    Here’s a curated list of the top 20 social media platforms that have garnered significant user bases as of 2025, offering unparalleled opportunities for brand exposure and interaction.

    1. Facebook

    With a staggering 3.05 billion Monthly Active Users (MAUs), Facebook continues to reign as the titan of social networking, providing a comprehensive suite of features for businesses to engage with their target audiences through pages, groups, and advertising campaigns.

    2. WhatsApp

    Boasting 2.78 billion MAUs, WhatsApp remains a dominant force in the realm of messaging apps, offering seamless communication channels for brands to connect with customers in real-time, share updates, and provide personalized support.

    3. YouTube

    As the preferred social media platform for video content consumption, YouTube commands a massive audience of 2.49 billion MAUs, making it an indispensable tool for brands to showcase their products, share tutorials, and engage with followers through compelling visual storytelling.

    4. Instagram

    With 2.04 billion MAUs, Instagram continues to captivate users with its visually-driven interface, making it an ideal platform for brands to curate aesthetic feeds, leverage influencer partnerships, and drive engagement through visually appealing content formats like Stories and Reels.

    5. WeChat

    A dominant force in the Chinese market, WeChat boasts 1.32 billion MAUs, offering a multifaceted platform that integrates messaging, social networking, and e-commerce functionalities, presenting brands with unique opportunities to reach Chinese consumers and facilitate transactions within the app ecosystem.

    6. TikTok

    With 1.22 billion MAUs, TikTok has emerged as a cultural phenomenon, particularly among younger demographics, offering brands a platform to showcase their creativity through short-form videos, capitalize on trending challenges, and cultivate brand authenticity through user-generated content.

    7. Telegram

    With 800 million MAUs, Telegram provides a secure messaging platform favored by users seeking privacy and control over their communications, making it an appealing option for brands to deliver exclusive content, conduct surveys, and engage with niche communities.

    8. Snapchat

    With 750 million MAUs, Snapchat remains a popular choice among younger audiences, offering innovative features like AR lenses, Discover content, and ephemeral messaging, enabling brands to experiment with immersive storytelling and foster authentic connections with Gen Z consumers.

    9. Kuaishou

    With 673 million MAUs, Kuaishou has emerged as a formidable competitor to TikTok in the Chinese short-video market, offering brands opportunities to tap into its user-generated content ecosystem, leverage live streaming capabilities, and engage with regional audiences.

    10. Sina Weibo

    With 599 million MAUs, Sina Weibo remains a prominent microblogging platform in China, facilitating real-time conversations, content sharing, and influencer collaborations, making it a valuable social media platform for brands seeking to establish a presence in the Chinese social media landscape.

    11. X (formerly Twitter)

    With 550 million MAUs, X continues to serve as a global platform for real-time news updates, public discourse, and brand advocacy, providing brands with a voice to participate in relevant conversations, share timely updates, and gather feedback from their audience.

    12. Pinterest

    With 465 million MAUs, Pinterest remains a go-to destination for inspiration and discovery, offering brands a visual discovery platform to showcase products, drive website traffic, and inspire purchase decisions through curated boards and engaging Pins.

    13. Reddit

    With 430 million MAUs, Reddit serves as the front page of the internet, hosting thousands of communities (subreddits) where users discuss a myriad of topics, presenting brands with opportunities to engage with passionate communities, conduct AMAs (Ask Me Anything), and gather valuable insights.

    14. LinkedIn

    With 424 million MAUs, LinkedIn remains the premier professional networking platform, enabling brands to build thought leadership, expand their professional networks, and recruit top talent through content marketing, company pages, and targeted advertising.

    15. Quora

    With 300 million MAUs, Quora serves as a knowledge-sharing platform where users ask questions and receive answers from experts and enthusiasts, providing brands with opportunities to establish authority in their niche, address customer queries, and drive website traffic through insightful responses.

    16. Discord

    With 154 million MAUs, Discord has evolved from a gaming-centric chat platform to a versatile community hub, offering brands a space to build engaged communities, host events, and provide customer support through text, voice, and video channels.

    17. Twitch

    With 140 million MAUs, Twitch remains the leading platform for live streaming content, particularly in the gaming and esports sectors, offering brands opportunities to sponsor streams, collaborate with content creators, and engage with highly engaged audiences through interactive live chat.

    18. Tumblr

    With 135 million MAUs, Tumblr continues to attract a diverse community of creators and enthusiasts, offering brands a platform to share visual content, memes, and fandom-related content, fostering connections with niche communities and driving brand awareness through viral content.

    19. Threads by Instagram

    With 100 million MAUs, Threads by Instagram provides a dedicated space for intimate sharing with close friends, offering brands opportunities to deliver exclusive content, conduct influencer collaborations, and strengthen relationships with loyal customers.

    20. Mastodon

    With 1.7 million MAUs, Mastodon represents a decentralized alternative to traditional social media platforms, comprised of interconnected communities (instances), offering brands a privacy-focused environment to engage with niche audiences and foster meaningful connections.

    As brands navigate the ever-expanding social media landscape, understanding the unique strengths and audience demographics of each platform is essential for crafting effective strategies that resonate with target consumers, foster meaningful interactions, and drive sustainable growth in an increasingly competitive digital ecosystem.