Fincra, a leading B2B payment infrastructure provider, has appointed Emmanuel Babalola as its new Chief Commercial and Growth Officer. This move comes as the company refines its strategy to scale cross-border transactions and expand its reach.

Babalola brings a wealth of experience in fintech and crypto. He previously served as CEO of Bundle, a social payments app for cash and cryptocurrency, before it pivoted in July 2023 to focus solely on its peer-to-peer platform, Cashlink. Before that, he was the Director for Africa at Binance, the world’s largest cryptocurrency exchange.

Fincra CEO Wole Ayodele expressed confidence in Babalola’s ability to drive the company forward. “His track record of scaling platforms, driving innovation, and advocating for financial inclusion aligns perfectly with our mission to build seamless payment rails for Africa. His leadership will be instrumental as we continue to push boundaries and redefine payments across the continent.”

Founded in 2021, Fincra provides APIs that help fintechs develop and scale payment solutions. Since 2023, the company has processed over $10 billion in transactions and serves clients such as Lemfi, OneLiquidity, and Cleva. It also offers an API designed to help Nigerian businesses collect local payments through bank transfers and card transactions. Operating in multiple regions—including Ghana, South Africa, Kenya, Uganda, the UK, Europe, and North America—Fincra is now eyeing expansion into Francophone Africa.

Babalola sees his new role as an opportunity to further his mission of financial empowerment. “Africa’s financial ecosystem is evolving rapidly, and Fincra is at the forefront of building the payment infrastructure powering the next generation of businesses and entrepreneurs. My mission has always been to enable freedom and prosperity for Africa through technology, and joining Fincra is an exciting opportunity to amplify this vision.”

With this leadership addition, Fincra is positioning itself to accelerate growth and innovation in Africa’s digital payment space.