MultiChoice Ghana, the company behind DStv, is set to increase subscription prices again, with adjustments kicking in from April 1, 2025. This time, the price hike averages around 15% across all packages.

If this feels familiar, that’s because it is. This will be the third increase in less than a year, following two adjustments in 2024 that didn’t sit well with subscribers.

The new prices for each package are as follows:

MultiChoice says rising operational costs and economic pressures are behind the decision.

Not surprisingly, consumer groups aren’t happy. CUTS International, a consumer advocacy group, has criticized the company’s approach, particularly the short notice given to subscribers.

“Short notices erode trust and burden consumers,” a CUTS spokesperson said, calling for DStv to be more transparent and give customers more time to prepare for these changes.

This price hike also comes at a time when many Ghanaians are already dealing with inflation and a weakening currency. With streaming services offering more affordable alternatives, DStv could be putting its own customer loyalty to the test.