Gift cards are a big deal in Japan! Whether you’re a tourist looking for convenient shopping options, a student trying to budget, or just someone who loves giving (or receiving) great gifts, there’s a gift card for you.

Japan has some of the most popular and useful gift cards in the world, covering everything from online shopping and fashion to gourmet coffee and luxury department stores. In this guide, we’ll break down the seven best-selling gift cards in Japan, explaining why they’re so popular and how they can be used. Let’s dive in!

1. Amazon Gift Card

If there’s one gift card almost everyone in Japan loves, it’s the Amazon Japan gift card. Why? Because Amazon Japan sells just about everything. Whether you need electronics, books, daily essentials, or Japan-exclusive items, this card makes shopping easy. It’s a top pick for students, busy professionals, and even travelers who want to buy souvenirs online and have them shipped directly home.

Where to use: Amazon Japan website (online only)
Best for: Online shoppers, students, and gift-givers who aren’t sure what to buy

2. Apple Gift Card

Love Apple products? Then this one’s for you! The Apple Gift Card in Japan isn’t just for buying iPhones and MacBooks—it’s also perfect for grabbing digital goodies like apps, music, books, and games from the Japanese App Store. Plus, Japan has some exclusive Apple accessories, such as unique iPhone cases and stylish Apple Watch bands that aren’t sold elsewhere.

Where to use: Apple Store, App Store, iTunes
Best for: Apple users, gamers, and music lovers

3. Daimaru Matsuzakaya Gift Card

Department store shopping is a big part of Japanese culture, and Daimaru and Matsuzakaya are two of the most famous names in the game. Their gift cards can be used at any of their stores across Japan, letting you buy high-quality clothing, home goods, luxury items, and gourmet foods. If you’re looking for an authentic Japanese shopping experience, this card is a great pick.

Where to use: Daimaru and Matsuzakaya department stores
Best for: Tourists, luxury shoppers, and those looking for high-end Japanese goods

4. Rakuten Gift Card

Rakuten is Japan’s largest online marketplace, kind of like a mix between Amazon and eBay. A Rakuten gift card unlocks access to a massive variety of products, from fashion and electronics to books and household essentials. Plus, Rakuten partners with many stores across Japan, so you can even use the card in physical shops.

Where to use: Rakuten website, Rakuten-affiliated stores
Best for: Online shoppers, bargain hunters, and frequent travelers

5. Takashimaya Gift Card

If you want to shop in style, Takashimaya is the place to go. This upscale department store chain is known for its premium fashion brands, elegant home decor, and exclusive Japanese cosmetics. A Takashimaya gift card is perfect for someone who enjoys high-end shopping or wants to experience Japan’s famous luxury department stores firsthand.

Where to use: Takashimaya department stores
Best for: Luxury shoppers, fashion lovers, and cosmetics enthusiasts

6. Starbucks Gift Card

Yes, Starbucks is everywhere, including Japan! But Japan takes Starbucks to the next level with its unique, region-exclusive drinks, beautiful merchandise, and world-famous Starbucks Reserve locations in Tokyo and Kyoto. A Starbucks Japan gift card is a must-have for coffee lovers who want to enjoy a premium caffeine fix while exploring the country.

Where to use: Starbucks stores across Japan
Best for: Coffee lovers, travelers, and casual shoppers

7. Uniqlo Gift Card

Uniqlo is Japan’s most famous clothing brand, known for its affordable, high-quality basics. A Uniqlo gift card lets you stock up on stylish essentials like their iconic Ultra Light Down jackets, comfortable Heattech innerwear, and trendy seasonal collections. Whether you’re in Japan for a short visit or staying long-term, this gift card is incredibly useful.

Where to use: Uniqlo stores and online shop
Best for: Fashion lovers, budget shoppers, and practical dressers

Quick Comparison Table

Frequently Asked Questions

Where Can I Buy These Gift Cards in Japan?

Most of these gift cards can be purchased at major convenience stores (like 7-Eleven and FamilyMart), department stores, and official brand websites.

Can I Use Japanese Gift Cards Outside of Japan?

It depends on the card. Amazon Japan and Rakuten cards are usually region-locked, meaning they only work on the Japanese versions of the sites. However, Apple Gift Cards might work internationally, depending on your Apple ID region.

Are There Visa Gift Cards in Japan?

Yes! Visa gift cards are available in Japan and can be used almost anywhere that accepts Visa payments.

What’s the Best Gift Card for Tourists?

If you’re visiting Japan, the Amazon, Rakuten, and Uniqlo gift cards are great choices since they offer practical items and unique Japanese products. Starbucks is also a solid pick for coffee lovers.

Gift cards in Japan are not just about convenience—they’re also a fun way to explore different aspects of Japanese shopping culture. Whether you’re buying one for yourself or as a gift, you can’t go wrong with any of these seven best-selling options. Happy shopping!